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MSNBC In Ratings Scramble After Mueller Report Completely Derails Narrative



MSNBC has essentially acted as the head of the anti-Trump arm of the mainstream media not long after President Donald Trump announced he was running for office in the summer of 2015. And not long after that, Robert Mueller was tasked with investigating Russian “collusion” with the President and his campaign.

After this week’s bombshell report that clearly indicated Trump or any of his campaign, in fact, did NOT collude with Russia, the left-wing media is in a total scramble. Prior to the collusion witch hunt, MSNBC consistently ranked last on the cable news ratings charts. And now that the collusion hoax is over with, they’re headed toward familiar territory — the bottom of the heap.

The Daily Beast reports:

Over the past two years, Nance has been one of MSNBC’s most outspoken personalities commenting on the network’s most important story: Mueller’s investigation of Russian interference. Hosts like Rachel Maddow have seen their ratings notably increase as the investigation unfolded, while other anchors like Ari Melber have built major elements of their shows around interviews of witnesses of the investigation to get their perspective on Mueller’s probe.

But the release of Barr’s summary letter threw a wrench into the narrative that has driven the network’s coverage and called into question what the primary narrative would be for the network going forward.

Within MSNBC, there’s an acknowledgement that the Trump-Russia narrative on which the cable network—and especially its primetime star Maddow—built monster ratings has fizzled for the moment.

Insiders also claim not to be surprised that the conclusion of the long-awaited Mueller report—or at least the Trump-appointed attorney general’s summary—was a whimper, not a bang for an outlet that has invested so much time and energy, in primetime and throughout its dayparts, in the notion that Trump is unworthy of the Oval Office and might at some point be forced to give it up.

And it’s also possible that the Mueller disappointment drove loyal viewers away in much the same way that people avoid looking at their 401(k)s when the stock market is down. Maddow, who has consistently vied for the first or second top-rated cable news program, was sixth on Monday evening, down almost 500,000 total viewers from the previous Monday, as was MSNBC’s second top-rated program in primetime, The Last Word With Lawrence O’Donnell.

Do you think MSNBC’s ratings are going to further nosedive now that they can’t talk about Russian “collusion?” Share this on Facebook and Twitter and let us know!

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